Alysa is a strategic marketing leader with 15 years of experience building and scaling high-performing organizations. At Soar, she is responsible for building the marketing function from the ground up to support Soar’s growth. She began her career in strategy consulting at Booz & Company before transitioning into corporate strategy and marketing leadership roles at David’s Bridal, Petco, and Tonal.
Throughout her career, she has specialized in pairing smart audience targeting and media investment with emotionally resonant messaging to drive results in complex, high-growth environments. Alysa is now focused on scaling Soar’s impact by designing a marketing engine that introduces their mission to as many families as possible, ensuring more children can benefit from life-changing therapy.
